God didn’t give me a Rainman-level IQ just to throw it away by following conventional advice. Learn how thinking differently makes all the difference.

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an obsession with identifying unconventional ways to achieve greatness

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specializes in helping men over 30 reach their god-given maximum potential

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experience showing thousands of people how to reprogram their metabolism


While every other guy is ordering Dad Bod™ shirts online to hide his growing gut, I show you how to reach your maximum potential that tells the world you're a grown man who takes responsibility for his life.

Like you, I've witness countless men let themselves go after the age of 30. Why is it so common? Because they incorrectly assume that taking charge of their life means spending 12 hours in the gym each week, working themselves to exhaustion, and eating food that tastes like cardboard.

And, who could blame them?

The fitness world is filled with gym bros screaming “No pain! No gain!” They say you have to do more and suffer in order to get your reward. They treat workouts like they’re a form of atonement for sins.

Meanwhile, people are getting fatter, lazier, and closer to Communism by the minute. If you love freedom as much as I do, you’re going to love my methods.

Look, I was exactly where you are.

As I grew older, I learned the hard way that I couldn’t keep training like I was 22. First of all, my body was changing. I recognized that I was overloading my body with more than it could handle. I was just asking for an injury that would put me on the sidelines—no place for men of our caliber.

Like you, my daily roles and responsibilities were changing. I run my own business. I spend meaningful time with my girlfriend and her daughter. I started going to Church like a responsible adult. I needed a way to make my fitness and nutrition adapt to my lifestyle.

I researched all the other fitness programs that were telling me that I needed to work harder in the gym and count calories. They told me that I needed to make up for a slower metabolism as I got older by doing EVEN more. They told me to I had to treat my favorite foods like a naughty cheat meal. They told me that staying jacked was going to require immense sacrifice.

Have you been hearing the same?

If there’s one thing I’ve learned in my life, it’s this: God didn’t give me a Rainman-level IQ just to throw it away by following conventional advice. It’s the same mentality I followed when I became a starter at Vanderbilt and we won the SEC Championship. And when I landed a job at Google and had them create a role for me to hobnob at the ESPYs and MTV VMAs. And especially when I was flying around in a private jet learning all about past global financial scams from my near billionaire conspiracy-theorist boss. For my entire adult life, I have rejected conventional wisdom and found the most effective pathways to what I wanted to achieve.

So, when it came time to figure out how I would stay jacked in my late 30s, I did what I always do:

I gave the middle finger to conventional wisdom and found a better way.

I got to work developing the exact fitness and nutrition protocols that I now feature my Insanely Addictive Transformation programs and products. Since then, I’ve taught thousands of men just like you how to spend LESS time working out while gaining BETTER results.

They’re eating pizza, burgers, tacos while maintaining physiques that get them accused of steroid use. They’re in the best shape of their adult life and are commanding respect from everyone around them. Their confidence has increased. Their energy is restored. Their sex life is through the roof.

The best part? They re-wired their brains to crave the workouts and meals more than a Communist craves State intervention.

My programs change your perspective to make fitness and nutrition MORE ADDICTIVE than the crap lifestyle everyone else is living. And the normies can’t stand it. Nothing gets them worked up quite like a fit guy who achieves incredible results by breaking their stupid rules.

Speaking of incredible results, check out what these guys have to say about the program:

Rodger lost 35 pounds and has more energy to keep up with his daughter.
Jorge lost 28 pounds in 11 weeks BEFORE he even started working out. He just learned how to regulate his hunger cues. Ramon got accused of steroids just 3 weeks after starting the program.

I know what you’re thinking. “There’s no f*cking way it can be this easy.” That’s EXACTLY what Mason said when he first saw my protocols. After just 8 weeks, his testosterone blood test reported an increase of over 50% compared to his previous test! At 47 years old, he finally felt confident shirtless. Can you imagine how good it will feel to see your abs in the mirror after taking a shower?

Mason isn’t the only one who had to experience it for himself. After years of conditioning from the “fitness” world, it’s no wonder guys are surprised when they realize just how little they have to sacrifice to make quick progress.

Maybe you feel the same way.

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From fitness to dieting to job performance, one thing is clear: Everyone transforms the way they think once they've worked with my systems.

"I recommend the program. I love everything about it. I dropped 40 pounds. I'm getting looks in the gym I never got in my 20s and 30s. I was recently going to a few job interviews. Nothing is more killer than when you go into a job interview confident and looking good."
Rodger photo


"The results were incredible. I was walking around my gym and people would ask me 'what steroids are taking?' I'm like, 'I'm not on any steroids!' I went down two pant sizes in 4 weeks. My mood is good, I'm happy in the morning, I'm sleeping well, not feeling anxious, thinking better, performing better. I heavily recommend Alex's system."
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"I knew immediately this was 100% worth it. I got some good feedback from you that pointed out some key areas in the realm of speech that I didn't have dialed in the way I thought I did. I brought those new skills to an interview that represented a significant amount of money and landed the job."
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"My friends keep asking me how I like my job, and I don't even know how to answer because I barely work! Alex completely changed the way I view work, and my life just keeps getting better. Everyone should learn from the best."
Fawn photo.


"Alex has a unique way to change how he's thinking using different models of thinking. This helped me understand a flaw in my own thought process or a blind spot I might not have otherwise realized. Highly recommend him. He has such a solid way of parsing through the details and getting the context of your situation to help you make better decisions just by changing the way you think.
Dale photo.


"I lost 28 pounds in 11 weeks. Best money I ever spent. Easy to follow plan with detailed instructions and delicious healthy recipes, plus weekly meetings with Alex, who takes a heartfelt interest in helping those in his course."
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